For our patients our new name and brand identity is the latest in a host of improvements we’ve made to the practice since it was purchased by Dr Tooray in 2017. We have built on the legacy created by Tom Pomeroy and Stuart Rust, and wish them many years of happy retirement, which they so richly deserve.
We are now called Dental Boutique! We feel this more accurately reflects the dynamic forward-thinking approach that our private dental practice has. But we’ve done so much more than change our name and update our logo!
We will continue to offer excellent, affordable dentistry and remain a Mercury Free practice. But now our patients can also enjoy an improved, newly refurbished environment, the skills of new dentists and dental nurses and more treatments.
As part of the re-brand we have invested in completely refurbishing the treatment rooms which are now fully compliant with CQC standards, even the cabinets! We’ve upgraded our dental treatment chairs. They have been described as the Ferrari of dentist chairs. Not only do they provide great comfort for our patients. They also protect the health of our dentists by promoting good posture as they work. Patients will also benefit from the new 3D x-ray suite that has been installed. Modern treatments require better x-rays to help us to achieve the best results.
Our existing patients will notice that our website is completely new. The reception and waiting area have been refurbished and is now a comfortable place to relax, watch TV or read a magazine before you’re asked to come through for your treatment.
Talking of treatments, we’ve not only invested in a new team and equipment, we’ve also been busy on the financial front too. As the foremost private dental practice in Bicester, we’ve secured a partnership with a dental finance house and can now offer 0% finance on treatments. This means that a wider range of treatments are available as you can pay for them overtime. We’ve also updated and upgraded our choice of practice membership dental plans. There are lots of great benefits including a free Air Polish stain removal whitening treatment for gold and platinum plan members, and that’s every year, not just an introductory offer.
Our Practice Manager, Melissa Hitchcock and Dentist and practice owner, Dr Verj Tooray were heavily involved in the choice of our new name, the design of our logo and the choice of brand colours. We would love to hear your thoughts on our investments and improvements next time we see you.